The Find duplicates step uses powerful standardization and matching algorithms to group together records containing similar contact data (e.g. name, address, email, phone) and keep that information within a duplicate store. Each group of records, known as a cluster, is assigned a unique cluster ID and a match level. The step provides out-of-the-box functionality for the United Kingdom, Australia, and the United States, but is also completely configurable down to the most granular name and contact elements.

Find out how to use, configure and troubleshoot this step.

The Find duplicates workbench helps you make matching and performance improvements to your Find duplicates step configuration.

Once you've used the Find duplicates step to generate a duplicate store, find out how to use the workbench to analyze and improve your configuration.