Live validation in Aperture Data Studio allows you to perform real-time checks to verify the accuracy, validity, and contactability of customer contact information. This means data is not only correctly formatted but also confirmed to be active and usable.
Imagine you're launching a targeted email or messaging campaign to re-engage customers. With traditional validation, you might confirm that the contact details are correctly formatted but that doesn't guarantee they're still active or reachable. Live validation changes that.
By verifying whether an email address or phone number is active, you ensure that your messages reach real people, not dead ends. This leads to fewer bounce-backs, higher engagement, and more efficient marketing.
The integrated Batch address validation service ensures high address accuracy. By leveraging licensed reference datasets across key regions, your address data is validated against trusted, authoritative resources.
Live phone validation is designed for businesses that need verification of contact numbers for direct outreach or sending verification codes via SMS.
The live status of a phone number is checked via a ping using the Experian Phone Validation product that enables you to obtain additional information about each phone number. For example, you can determine the validity, whether the numbers are landline or cell phone numbers, or if the number is known to be disposable.
With coverage spanning over 240 countries and territories, live phone validation is a smart way to ensure your contact data is accurate and ready to drive results.
By harnessing the Aperture Data Studio licensed live email validation, you can significantly improve the accuracy of your customer data - leading to reduced bounce rates and a stronger return on investment.
The live status of an email address is checked via a live ping using the Experian Email Validation product allowing you to validate that both business and personal email addresses exist. It also offers suggestions for correcting email addresses if they contain syntax errors or typos in domain names.
The result is a higher confidence level and a solid foundation for customer communication and retention.
