The Find duplicates step uses powerful standardization and matching algorithms to group together records containing similar contact data (e.g. name, address, email, phone) and keep that information within a duplicate store. Each group of records, known as a cluster, is assigned a unique cluster ID and a match level. The step provides out-of-the-box functionality for the United Kingdom, Australia, and the United States, but is also completely configurable down to the most granular name and contact elements.
