Product roadmap

Last updated: July 2025

This roadmap provides a snapshot of the direction and development priorities for Experian's data quality solutions. Please note, all enhancements and timings are subject to change at our discretion.

Feature
Data
Performance
Customer experience
Security
Available
Data Catalog and Governance
Aperture Data StudioGlobal
A new licensed module to enable data quality results and broader data context to be captured and managed centrally. Supporting data quality monitoring, reference data management and data governance use cases.
April
GenAI Functions
Aperture Data StudioGlobal
Efficiently explore and take relevant actions on data using generative AI to translate their natural language requests into Actions and Functions.
April
Workflow scripting (Preview)
Aperture Data StudioGlobal
Additional functionality added to the available Preview that allows generation of Workflows from PRQL scripting language.
March
Cloud Licensing
Aperture Data StudioGlobal
Easier set up of Aperture Data Studio using a license token to pull down license information including any future updates and extensions.
April
Contact Data validation
Aperture Data StudioGlobal
It is now possible to do bulk email validation and bulk phone validation to live check that messages are deliverable.
May
Building
Catalog bulk update
Aperture Data StudioGlobal
Ability to load information into the catalog at scale using Workflows to transform, standardize and schedule.
Q2
Catalog as Workflow Source
Aperture Data StudioGlobal
Extract metadata from the catalog to manipulate or share with another application.
Q3
Catalog pre-built data models
Aperture Data StudioGlobal
A library of data models for different industries that help accelerate governance roll out across the organization and can then be customized as necessary.
Q3
Matching capabilities improvements
Aperture Data StudioGlobal
More configurable, more performant, elastically scalable and highly available version of Find duplicates.
Q2
Cluster refinement (Matching capabilities improvements)
Aperture Data StudioGlobal
Ability to review fuzzy matched records and manually adjust results for edge cases that break the established rules.
Q2
Planning / Investigating
Improved Performance
Aperture Data StudioGlobal
Improvements to Workflow processing focussing on specific steps and the overall engine to process data faster.
Match rule tool improvements
Aperture Data StudioGlobal
Integration of the Workbench functionality into Aperture Data Studio to help Match users optimize their blocking keys and rules.
Contact Data Validation
Aperture Data StudioGlobal
Improvements to address validation steps that will make them easier to configure, use and get value from.
Data Catalog Search with Gen AI
Aperture Data StudioGlobal
Utilising Gen AI natural language processing (NLP) models to turn search requests into complex scripts and return detailed search results.
Identify data anomalies (Alpha)
Aperture Data StudioGlobal
Automatically highlight the most interesting values and changes over time.
Available
Data dictionary
Aperture Governance StudioUK
A centralized repository of metadata made up of systems (that make up your architecture), tables, and columns (created by importing metadata from the linked systems).
Business glossary
Aperture Governance StudioUK
Collection of logical business data terms and their definition split into hierarchies to make them easier to understand, manage, and implement across the business. Shows the relationship between the logical and physical data structures.
Business impact analysis
Aperture Governance StudioUK
Assessment of the quantifiable impact of data quality issues on critical business processes.
Governance dashboards
Aperture Governance StudioUK
Reporting to review the governance implementation progress based on population of the data catalogue.
Building
Pre-defined business glossary
Aperture Governance StudioUK
Database package for standard out of the box business glossary terms, including Customer, Tenant, and Property.
Q4
Pre-defined roles and responsibilities
Aperture Governance StudioUK
Database package for standard data governance roles with structure to alert for business glossary changes.
Q4
Critical process failure detection
Aperture Governance StudioUK
A set of supporting materials on critical business process rules and how to implement them.
Q4
Planning / Investigating
System specific rules
Aperture Governance StudioUK
Pre-defined rules created for specific systems.
Pre-defined Governance conformance rules
Aperture Governance StudioUK
Rules defined to measure governance framework deployment.
Available
Global geo-coding enhancements to provide higher coverage
Experian Address ValidationGlobal
Reduce no match levels across the globe.
Q2 2025
Searching with constraints to provide more integrator flexibility
Experian Address ValidationGlobal
Introducing the ability to filter address searches by locality and region.
Q2 2025
Building
GenAI toolkit to simplify integration experience
Experian Address ValidationGlobal
Effortlessly generate integration-ready code for address, email, and phone validation using natural language.
Q3 2025
Next generation Bulk Address Validation API engine for international data processing
Experian Address ValidationGlobal
Clean, verify, and standardize thousands of addresses in seconds to boost delivery accuracy, customer satisfaction, and data quality.
Q4 2025
Planning
New sources of international address and enrichment data
Experian Address ValidationGlobal
Improved coverage of many global datasets to provide unsurpassed matching capabilities.
AI enhancements for global address validation
Experian Address ValidationGlobal
Artificial intelligence aided processing and enrichment of global address data.
Available
Bulk Phone Validation API
Experian Phone ValidationGlobal
Self-serve Bulk Phone Validation API allowing thousands of phone numbers to be validated in one API call, which is integrated in Aperture Data Studio.
October
Bulk Email Validation API
Experian Email ValidationGlobal
Self-serve Bulk Email Validation API allowing thousands of email addresses to be validated in one API call, which will be integrated into Aperture Data Studio.
April
Improved Phone Validation reporting
Experian Phone ValidationGlobal
Improved reporting for the self-service Bulk Phone Validation API, that provides clearer usage splits for real-time and bulk clients.
July
Building
Email Validation accuracy improvements
Experian Email ValidationGlobal
Improved email validation logic to increase verification accuracy and reduce unknown classifications, enhancing deliverability.
Planning
New functionality in Bulk Email Validation
Experian Email ValidationGlobal
Bringing additional functionality to our Email Validation Bulk, including the ability to control timeout of searches.
Continued processing capacity and speed improvements
Email Automated BatchGlobal
Continious effort to meet the growing demands of our customers, by increasing our processing capacity and reducing unknown emails for the bulk platform.
Available
Data validation for Microsoft Power Page portals
Microsoft Dynamics 365 and Power PlatformGlobal
Enable data validation for Power Page portals supporting customers where they have portals collecting customer data.
May
GBR Business data in address search
Salesforce Sales/Service CloudShopifyMicrosoft Dynamics 365 and Power PlatformUK
Native business name and address search for UK entities all from within the address autocomplete field using exclusive Experian business directory data.
April
SAP S/4 HANA App certification
SAP S/4HANAGlobal
Certification of our new real-time data validation app for SAP S/4HANA for SAP ABAP add-on.
April
Geocoordinates to enable more accurate deliveries
ShopifyGlobal
Enabling geocode enrichment for the Shopify Carrier API by which logistics providers can accept coordinate data for delivery addresses.
July
Token validation
Salesforce Sales/Service CloudGlobal
This update provided real-time authentication token validation at point of entry for visible and easy to diagnose licensing queries. 
July
Building
Advanced address correction to improve check out experience
ShopifyGlobal
This update will provide a secondary address validation check to correct more errors and amend information before the order is placed through the shopping cart.
Q2
Token validation
Microsoft Dynamics 365 and Power PlatformGlobal
This update provided real-time authentication token validation at point of entry for visible and easy to diagnose licensing queries.
Q2
Planning
Advanced address correction to improve check out experience
Microsoft Dynamics 365 and Power PlatformSalesforce Sales/Service CloudGlobal
This update will provide a secondary address validation check to correct more errors and amend information before the address record is saved to the system of record.
Enable bulk cleansing of data for enterprise systems of record
Microsoft Dynamics 365 and Power PlatformSalesforce Sales/Service CloudGlobal
This update will enable bulk cleansing of address, email and phone data natively in our Microsoft and Salesforce integrations via our new Bulk Validation APIs.


FAQs

What is the purpose of this roadmap?

The roadmap is publicly available to provide you with better insight into our plans and longer-term vision. It is constantly changing as we deliver new items to market, explore new opportunities and take your feedback into account.

How frequently is the roadmap updated?

This roadmap is updated on a quarterly basis. Q1- end of March, Q2 - end of June, Q3 - end of September, Q4 - end of December

What do the tags mean?

There are two types of tags:

  • Product – the product(s) that the release applies to.
  • Region – the region(s) that the release is most relevant to, it does not specify availability for sale.

Does the roadmap show everything?

No, the roadmap shows the highlights of key releases recently delivered, currently being built or being explored for future release. If you need a more detailed view or have queries for a specific product, please contact your Account Manager to talk through in more detail.

Product roadmap disclaimer

The Building and Planning sections in the roadmap contain forward-looking statements which provide an indication of product development and exploration plans. These statements may be identified by words such as "expect", "look forward to", "anticipate", "intend", "plan", "will", or words of similar meaning. Forward-looking statements are subject to a number of risks, uncertainties and other factors. Therefore, the releases, scope and timings are subject to change at our discretion without prior warning.

More information

To learn more about our data quality solutions, please visit the website relevant to your region: