Product roadmap

Last updated: May 2025

This roadmap provides a snapshot of the direction and development priorities for Experian's data quality solutions. Please note, all enhancements and timings are subject to change at our discretion.

Feature
Data
Performance
Customer experience
Security
Available
Hosted Aperture Data Studio
Aperture Data StudioGlobal
A cloud-based solution fully managed by Experian, initially for credit data reporting and contact data validation customers who want the power of Aperture Data Studio as a fully maintained application.
January
Data Catalog and Governance
Aperture Data StudioUK/ANZ
A new licensed module to enable data quality results and broader data context to be captured and managed centrally. Supporting data quality monitoring, reference data management and data governance use cases.
April
GenAI Functions
Aperture Data StudioGlobal
Allows users to generate Functions and business rules with relevant test parameters from natural language, using generative AI.
April
Pushdown Processing
Aperture Data StudioGlobal
New licensed module for clients working with larger volumes of database data, i.e. billions of transactional records. Pushdown Processing coverts the Workflow to SQL and executes on the database without needing to transfer data to Aperture Data Studio.
November
Cloud Licensing
Aperture Data StudioGlobal
More options for customers to be able to utilise Cloud Licensing should their internal processes block the standard deployment.
April
Contact Data validation
Aperture Data StudioGlobal
It is now possible to do bulk email validation and bulk phone validation to live check that messages are deliverable.
May
Building
GenAI Actions
Aperture Data StudioGlobal
Allows users to efficiently explore and take relevant actions on their data using generative AI to translate their natural language requests.
Q2
Workflow scripting (Beta)
Aperture Data StudioGlobal
Additional functionality added to the available Preview that allows generation of Workflows from PRQL scripting language.
N/A
(Next Generation) Match
Aperture Data StudioGlobal
More configurable, more performant, elastically scalable and highly available version of Find duplicates.
Q2
Cluster refinement for Data Matching
Aperture Data StudioGlobal
Ability to review fuzzy matched records and manually adjust results for edge cases that break the established rules.
Q2
Bulk Data Catalog management
Aperture Data StudioGlobal
Data Catalog as a Workflow Source to extract, manipulate and load to Data Catalog at scale.
Q2
Data Catalog logical systems
Aperture Data StudioGlobal
Ability to add systems to the Data Catalog that are logical placeholders e.g. for file stores that do not need to be linked directly.
Q1
Data model template
Aperture Data StudioGlobal
Pre-built templated data model configurations and rule libraries that help accelerate governance roll out across the organization.
Q1
Planning / Investigating
Performance
Aperture Data StudioGlobal
Improvements to Workflow processing focussing on specific steps and the overall engine to process data faster.
Contact Data Validation
Aperture Data StudioGlobal
Improvements to address validation steps that will make them easier to configure, use and get value from.
Data Catalog Search with Gen AI
Aperture Data StudioGlobal
Utilising Gen AI natural language processing (NLP) models to turn search requests into complex scripts and return detailed search results.
Ascend integration
Aperture Data StudioGlobal
Integration of Aperture Data Studio into the broader Experian software ecosystem as part of the Ascend platform.
Identify data anomalies (Alpha)
Aperture Data StudioGlobal
Automatically highlight the most interesting values and changes over time.
Available
Data dictionary
Aperture Governance StudioUK
A centralized repository of metadata made up of systems (that make up your architecture), tables, and columns (created by importing metadata from the linked systems).
Business glossary
Aperture Governance StudioUK
Collection of logical business data terms and their definition split into hierarchies to make them easier to understand, manage, and implement across the business. Shows the relationship between the logical and physical data structures.
Data profiling
Aperture Governance StudioUK
Profiling functionality to analyze data and discover data quality issues.
Business impact analysis
Aperture Governance StudioUK
Assessment of the quantifiable impact of data quality issues on critical business processes.
Rule groups
Aperture Governance StudioUK
Ability to group data quality rules together, especially if they apply to certain areas such as regulations, addresses etc.
Ownership
Aperture Governance StudioUK
Assigning ownership at a person, team, or role level to establish responsibility for various data items.
Permissions
Aperture Governance StudioUK
Ability to assign customizable individual or group permissions to control user access to the tool.
Governance dashboards
Aperture Governance StudioUK
Reporting to review the governance implementation progress based on population of the data catalogue.
Building
Critical process failure detection
Aperture Governance StudioUK
A set of supporting materials on critical business process rules and how to implement them.
Q3
Planning / Investigating
Pre-defined business glossary
Aperture Governance StudioUK
Database package for standard out of the box business glossary terms.
Pre-defined roles and responsibilities
Aperture Governance StudioUK
Database package for standard data governance roles with structure to alert for business glossary changes.
Automatic priority detection
Aperture Governance StudioUK
Script with input variable or value list to change the priority of errors around key dates and processes such as regulatory submissions.
Available
Hosted name tracing for emergency services
Experian Address ValidationUK
Locate addresses for individuals and identify occupants living at specified addresses, using most authoritative data available​. Search by name, address, UPRN and/or what3words locations.
March 2025
Advanced self-service layout management
Experian Address ValidationGlobal
Ability to configure address layouts either through an API endpoint or using the Self Service Portal.
April 2025
Out of the box SDKs to minimize integration effort
Experian Address ValidationGlobal
Minimize development effort required for integration by creating new open-source, client-side libraries, publicly available in GitHub.
April 2025
Granular address verification codes
Experian Address ValidationGlobal
Gain deeper insights on corrections performed during address validation.
February 2025
Building
Global geo-coding enhancements to provide higher coverage
Experian Address ValidationGlobal
Reduce no match levels across the globe
Q2 2025
Geo-influenced address searching for AutoComplete
Experian Address ValidationANZ
Filter address results in picklists by pre-defined geographical location, such as physical location of the web client, to provide more relevant responses.
Q2 2025
Planning
New sources of international address and enrichment data
Experian Address ValidationGlobal
Improved coverage of many global datasets to provide unsurpassed matching capabilities.
AI enhancements for global address validation
Experian Address ValidationGlobal
Artificial intelligence aided processing and enrichment of global address data.
Available
Bulk Phone Validation API
Experian Phone ValidationGlobal
Self-serve Bulk Phone Validation API allowing thousands of phone numbers to be validated in one API call, which is integrated in Aperture Data Studio.
October
Processing capacity and speed improvements
Experian Email ValidationGlobal
Onboarding new technology and hardware to meet the growing demands of our customers, by increasing our processing capacity and reducing unknowns on the real-time API.
November
Building
Bulk Email Validation API
Experian Email ValidationGlobal
Self-serve Bulk Email Validation API allowing thousands of email addresses to be validated in one API call, which will be integrated in Aperture Data Studio.
Improved Phone Validation reporting
Experian Phone ValidationGlobal
Improved reporting for the self-service Bulk Phone Validation API, that provides clearer usage splits for real-time and bulk clients
Q1
Planning
More self-service capabilities in Email Automated Batch
Email Automated BatchGlobal
Bringing additional functionality to our Email Automated Batch customers, including the ability to pause and stop batches themselves, as well as set time bandings for specific record counts.
Continued processing capacity and speed improvements
Email Automated BatchGlobal
Replicating last quarter's success to meet the growing demands of our customers, by increasing our processing capacity and reducing unknowns for the bulk platform.
Q1
Available
Data validation for Microsoft Power Page portals
Microsoft Dynamics 365Global
Enable data validation for Power Page portals supporting customers where they have portals collecting customer data.
May
GBR Business data in address search
Salesforce Sales/Service CloudShopifyMicrosoft Dynamics 365UK
Native business name and address search for UK entities all from within the address autocomplete field using exclusive Experian business directory data.
April
SAP S/4 HANA App certification
SAP S/4HANAGlobal
Certification of our new real-time data validation app for SAP S/4HANA for SAP ABAP add-on.
April
Building
Geocoordinates to enable more accurate deliveries
ShopifyGlobal
Enabling geocode enrichment for the Shopify Carrier API by which logistics providers can accept coordinate data for delivery addresses.
Q2
Planning
Address Validation for Customer accounts
ShopifyGlobal
For Shopify merchants that enable Customer accounts in their stores, this update will provide the ability to add Experian Address Validation to address entry screen for a customer user profile. This ensures that valid addresses are being captured at all points in the Shopify ecosystem.
Free trial experience
Microsoft Dynamics 365Salesforce Sales/Service CloudNA
Streamlining the onboarding process for prospects by automatically starting a new free trial service of our Microsoft D365 and Salesforce Sales/Service Cloud apps.


FAQs

What is the purpose of this roadmap?

The roadmap is publicly available to provide you with better insight into our plans and longer-term vision. It is constantly changing as we deliver new items to market, explore new opportunities and take your feedback into account.

How frequently is the roadmap updated?

This roadmap is updated on a quarterly basis. Q1- end of March, Q2 - end of June, Q3 - end of September, Q4 - end of December

What do the tags mean?

There are two types of tags:

  • Product – the product(s) that the release applies to.
  • Region – the region(s) that the release is most relevant to, it does not specify availability for sale.

Does the roadmap show everything?

No, the roadmap shows the highlights of key releases recently delivered, currently being built or being explored for future release. If you need a more detailed view or have queries for a specific product, please contact your Account Manager to talk through in more detail.

Product roadmap disclaimer

The Building and Planning sections in the roadmap contain forward-looking statements which provide an indication of product development and exploration plans. These statements may be identified by words such as "expect", "look forward to", "anticipate", "intend", "plan", "will", or words of similar meaning. Forward-looking statements are subject to a number of risks, uncertainties and other factors. Therefore, the releases, scope and timings are subject to change at our discretion without prior warning.

More information

To learn more about our data quality solutions, please visit the website relevant to your region: