Product roadmap

Last updated: October 2025

This roadmap provides a snapshot of the direction and development priorities for Experian's data quality solutions. Please note, all enhancements and timings are subject to change at our discretion.

Feature
Data
Performance
Customer experience
Security
Available
Data Catalog and Governance
Aperture Data StudioGlobal
A new licensed module to enable data quality results and broader data context to be captured and managed centrally. Supporting data quality monitoring, reference data management and data governance use cases.
April
GenAI Actions
Aperture Data StudioGlobal
Efficiently explore and take relevant actions on data using generative AI to translate natural language requests into Actions and Functions.
July
GenAI Functions
Aperture Data StudioGlobal
Enable users to create Functions and business rules from natural language input, including test parameters, using generative AI.
April
Workflow scripting (Preview)
Aperture Data StudioGlobal
Preview now provides the ability to generate Workflows using the PRQL scripting language.
March
Cloud Licensing
Aperture Data StudioGlobal
Easier set up of Aperture Data Studio using a license token to pull down license information including any future updates and extensions.
April
Contact Data validation
Aperture Data StudioGlobal
It is now possible to do bulk email validation and bulk phone validation to live check that messages are deliverable.
May
Building
Catalog bulk update
Aperture Data StudioGlobal
Use Workflows to load data into the catalog at scale, with built-in capabilities to transform, standardize, and schedule updates from multiple data sources.
October
Catalog as Workflow Source
Aperture Data StudioGlobal
Extract metadata from the catalog to manipulate or share with another application.
October
Catalog pre-built data models
Aperture Data StudioGlobal
A library of data models for different industries that help accelerate governance roll out across the organization and can then be customized as necessary.
November
Matching capabilities improvements
Aperture Data StudioGlobal
More configurable, more performant, elastically scalable and highly available version of Find duplicates.
October
Cluster refinement (Matching capabilities improvements)
Aperture Data StudioGlobal
Ability to review fuzzy matched records and manually adjust results for edge cases that break the established rules.
October
Google Cloud and BigQuery
Aperture Data StudioGlobal
Improved support for GCP storage, similar to AWS and Azure, for file ingestion and dropzone monitoring. Pushdown processing on Google BigQuery database.
February
Planning / Investigating
Improved Performance
Aperture Data StudioGlobal
Workflow processing improvements focussing on specific steps and the overall engine to process data faster.
Match rule tool improvements
Aperture Data StudioGlobal
Integration of the Workbench functionality into Aperture Data Studio to help Match users optimize their blocking keys and rules.
Contact Data Validation
Aperture Data StudioGlobal
Improvements to address validation steps that will make them easier to configure, use and get value from.
Data Catalog Search with GenAI
Aperture Data StudioGlobal
Utilise GenAI natural language processing (NLP) models to turn search requests into complex scripts and return detailed search results.
Encryption using own key
Aperture Data StudioGlobal
Support third-party encryption and key management services for enhanced protection of data and secrets.
Identify data anomalies
Aperture Data StudioGlobal
Enhancement to Data Catalog functionality to automatically highlight the most interesting values and changes over time.
Available
Data dictionary
Aperture Governance StudioUK
A centralized repository of metadata made up of systems (that make up your architecture), tables, and columns (created by importing metadata from the linked systems).
Business glossary
Aperture Governance StudioUK
Collection of logical business data terms and their definition split into hierarchies to make them easier to understand, manage, and implement across the business. Shows the relationship between the logical and physical data structures.
Business impact analysis
Aperture Governance StudioUK
Assessment of the quantifiable impact of data quality issues on critical business processes.
Governance dashboards
Aperture Governance StudioUK
Reporting to review the governance implementation progress based on population of the data catalogue.
Building
Pre-defined business glossary
Aperture Governance StudioUK
Database package for standard out of the box business glossary terms, including Customer, Tenant, and Property.
Q4
Pre-defined roles and responsibilities
Aperture Governance StudioUK
Database package for standard data governance roles with structure to alert for business glossary changes.
Q4
Critical process failure detection
Aperture Governance StudioUK
A set of supporting materials on critical business process rules and how to implement them.
Q4
Planning / Investigating
System specific rules
Aperture Governance StudioUK
Pre-defined rules created for specific systems.
Pre-defined Governance conformance rules
Aperture Governance StudioUK
Rules defined to measure governance framework deployment.
Available
Global geo-coding enhancements to provide higher coverage
Experian Address ValidationGlobal
Enhance geo-coding to reduce the number of addresses that return no match during validation.
Q2 2025
GenAI toolkit to simplify integration experience
Experian Address ValidationGlobal
Effortlessly generate integration-ready code for address, email, and phone validation using natural language.
Q3 2025
MOSAIC 8 for enhanced data intelligence
Experian Address ValidationGlobal
Introducing MOSAIC 8 enhancements in address validation, which includes household postcode-level demographic details, enabling greater precision in marketing segmentation and other use cases.
Q3 2025
Building
Next generation Bulk Address Validation API engine for international data processing
Experian Address ValidationGlobal
Clean, verify, and standardize thousands of addresses in seconds to boost delivery accuracy, customer satisfaction, and data quality.
Q4 2025
AI enhancements for global address validation
Experian Address ValidationGlobal
Artificial intelligence-powered standardization of users' global address data enabling quality improvement and enrichment.
Q1 2026
Smarter layout configuration for address data
Experian Address ValidationGlobal
Within the Layout Management page of the Management Portal, enhancing layout configuration with clearer element grouping and consistent naming to make setup of user-configured address layouts more intuitive.
Q4 2025
Planning
New sources of international address and enrichment data
Experian Address ValidationGlobal
Improved coverage of many global datasets to provide unsurpassed matching capabilities.
Available
Email Normalization
Experian Email ValidationGlobal
Email normalization is useful for creating a consistent, canonical representation of an email address to ensure data integrity and prevent duplicate accounts when the email address is used as an account name.
Q3 2025
Building
Email Validation accuracy improvements
Experian Email ValidationGlobal
Improved email validation logic to increase verification accuracy and reduce unknown classifications, enhancing deliverability.
Planning
New functionality in Bulk Email Validation
Experian Email ValidationGlobal
Bringing additional functionality to our Bulk Email Validation capability, including the ability to control timeout of searches.
Continued processing capacity and speed improvements
Email Automated BatchGlobal
Continuous effort to meet the growing demands of our customers, by increasing our processing capacity and reducing unknown emails during bulk validation.
Enhanced Phone Validation with Machine-to-Machine phone number detection
Experian Phone ValidationGlobal
Detection of Machine-to-Machine (M2M) phone numbers (e.g., phone numbers in the SIM cards of IoT devices, such as smart meters) will improve validation accuracy and expand use case coverage.
Available
Data validation for Microsoft Power Page portals
Microsoft Dynamics 365 and Power PlatformGlobal
Enable data validation for Power Page used to collect customer data.
May
Geocoordinates to enable more accurate deliveries
ShopifyGlobal
Geocode enrichment for the Shopify Carrier API, enabling logistics providers to receive coordinate data with delivery addresses.
July
Token validation for Salesforce Sales / Service Cloud and Microsoft Dynamics 365 and Power Platform
Salesforce Sales/Service CloudMicrosoft Dynamics 365 and Power PlatformGlobal
Provide real-time token validation at point of entry for visible and easy to diagnose licensing queries.
July
Advanced address correction to improve check out experience through Shopify
ShopifyGlobal
Provide a secondary address validation check to correct more errors and amend information before an order is placed in the shopping cart.
Q2
Building
Advanced address correction in Microsoft Dynamics 365 and Power Platform
Microsoft Dynamics 365 and Power PlatformSalesforce Sales/Service CloudGlobal
Provide a secondary address validation check to correct more errors and amend information before the address record is saved to the system of record.
Support for Address Validation in standard Shopify editions
ShopifyGlobal
Validate addresses in any edition of Shopify, not just Shopify Plus.
Q1
Planning
Bulk cleansing of data for enterprise systems of record
Microsoft Dynamics 365 and Power PlatformSalesforce Sales/Service CloudGlobal
Enable bulk cleansing of address, email and phone data natively in Microsoft and Salesforce integrations via new Bulk Validation APIs.


FAQs

What is the purpose of this roadmap?

The roadmap is publicly available to provide you with better insight into our plans and longer-term vision. It is constantly changing as we deliver new items to market, explore new opportunities and take your feedback into account.

How frequently is the roadmap updated?

This roadmap is updated on a quarterly basis. Q1- end of March, Q2 - end of June, Q3 - end of September, Q4 - end of December

What do the tags mean?

There are two types of tags:

  • Product – the product(s) that the release applies to.
  • Region – the region(s) that the release is most relevant to, it does not specify availability for sale.

Does the roadmap show everything?

No, the roadmap shows the highlights of key releases recently delivered, currently being built or being explored for future release. If you need a more detailed view or have queries for a specific product, please contact your Account Manager to talk through in more detail.

Product roadmap disclaimer

The Building and Planning sections in the roadmap contain forward-looking statements which provide an indication of product development and exploration plans. These statements may be identified by words such as "expect", "look forward to", "anticipate", "intend", "plan", "will", or words of similar meaning. Forward-looking statements are subject to a number of risks, uncertainties and other factors. Therefore, the releases, scope and timings are subject to change at our discretion without prior warning.

More information

To learn more about our data quality solutions, please visit the website relevant to your region: