When you send a request to the API, you need to specify the search key(s) you want to use.

Note that search keys are dataset-specific, and you can only supply one search key per dataset. If you provide a search key that is specific to another dataset, or if you supply multiple search keys for a dataset, your request will be unsuccessful, and the API will return an HTTP status code of "400 – Bad Request".

The table below provides more information about the search keys you can specify for each dataset.

Dataset Search key Description
Global Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
AUS Regional Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
ConsumerView Australia - Person data pin Experian-assigned person identifier which can be used as one of the search keys for this dataset.
email_address Email address which can be used as one of the search keys for this dataset.
mobile Mobile (cell phone) number which can be used as one of the search keys for this dataset.
ConsumerView Australia - Household data dpid Unique 8-digit identifier allocated to each address maintained in Australia Post’s Postal Address File which can be used as one of the search key for this dataset.
gnaf_pid Unique 14-character alphanumeric persistent identifier of the address record which can be used as one of the search key for this dataset.
hin Experian-assigned household identifier which can be used as one of the search key for this dataset.
global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
ConsumerView Australia - Postcode data postcode Postal code of the address which is used as the primary search key for this dataset.
NZL Regional Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
ConsumerView New Zealand - Household data global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Location Essential global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Location Complete global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Government global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Health global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
USA Regional Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.