When you send a request to the API, you need to specify the search key(s) you want to use.

Note that search keys are dataset-specific, and you can only supply one search key per dataset. If you provide a search key that is specific to another dataset, or if you supply multiple search keys for a dataset, your request will be unsuccessful, and the API will return an HTTP status code of "400 – Bad Request".

The table below provides more information about the search keys you can specify for each dataset.

Dataset Search key Description
Global Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
AUS Regional Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
ConsumerView Australia - Household data dpid Unique 8-digit identifier allocated to each address maintained in Australia Post's Postal Address File which can be used as one of the search key for this dataset.
gnaf_pid Unique 14-character alphanumeric persistent identifier of the address record which can be used as one of the search key for this dataset.
hin Experian-assigned household identifier which can be used as one of the search key for this dataset.
global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
ConsumerView Australia - Postcode data postcode Postal code of the address which is used as the primary search key for this dataset.
NZL Regional Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
ConsumerView New Zealand - Household data global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Location Essential global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Location Complete global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Government global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
UK Health global_address_key A unique Experian identifier which is used as a primary search key for this dataset.
USA Regional Geocodes global_address_key A unique Experian identifier which is used as a primary search key for this dataset.